Let’s talk about something that doesn’t get brought up enough in the fashion world: pricing.
When you look at a piece of Mint activewear, you might notice the price tag is different from what you’d find at a massive global chain store. And honestly? It should be.
We’ve never wanted to be a faceless brand that churns out thousands of identical, throwaway garments every week. From day one, Mint has been about doing things differently. So, we wanted to pull back the curtain and show you exactly what you’re investing in when you choose Mint.
1. Designed Right Here (No Templates, No Shortcuts)
Every single stitch, seam, and pocket begins as an idea right here in New Zealand. I design every piece myself from scratch.
Why does that matter? Because I don’t just pick generic styles out of a factory catalogue and slap a logo on them. I spend months obsessing over the fit, testing how the waistband holds up during a heavy squat session, and ensuring the fabric feels like a second skin. You’re not paying for a generic template; you’re paying for custom, thoughtful design that’s built to flatter and function perfectly for real bodies.
2. High Quality Means Cost-Per-Wear That Makes Sense
We’ve all been there: you buy a cheap pair of leggings, and after three washes, they’re either see-through, pilling, or losing their stretch. It’s a waste of your money and a waste for the planet.
At Mint, we source premium, high-performance fabrics that are built to last. They retain their shape, they breathe with you, and they survive the wash cycle week after week. When you look at the 'cost-per-wear', investing in one incredible pair of leggings that lasts you years makes a whole lot more sense than constantly replacing cheap ones.
3. Small Batches, Zero Waste
We consciously choose to manufacture in small, limited batches.
Mass production is one of the biggest polluters in the world, leading to mountains of unsold clothing ending up in landfill. By keeping our production runs small, we make sure we only create what our community actually wants. It means our pieces are exclusive (when they’re gone, they’re usually gone!), but more importantly, it means we keep our environmental footprint as small as possible.
An Investment in Yourself (And a Better Way of Doing Things)
When you buy from Mint, your money isn’t going towards massive corporate overheads or cut-price factory exploitation.
It goes directly into high-quality materials, ethical small-scale production, and hours of independent design and testing. You’re supporting a local independent business, choosing sustainability over fast fashion, and treating yourself to activewear that actually makes you feel confident and supported every time you put it on.
Thank you for backing slow fashion, and for being part of the Mint community. You get what you pay for, and you deserve the best.